Unique Partnership. Extraordinary Possibilities.

About Alliance

When a European leader with a passion for giving customers everything they need to succeed partners with the world leader who shares the same ideals, that’s when meaningful change happens. Together with our parent company, Alliance Laundry Systems, Primus® poised to offer commercial laundry solutions unlike anything North America has ever experienced.


Leadership. Reliability. Excellence.

Alliance Laundry Systems is a worldwide industry leader helping customers around the globe find success through high-quality laundry solutions. We manufacture superior, reliable equipment under our family of brand names, all supported by a worldwide distribution of laundry experts.

Our mission is to serve our customers by providing the world’s finest commercial laundry equipment and services known for their uncompromising levels of quality, reliability and performance. Alliance takes great pride in being a world leader. We are not satisfied and never will be. Our goal is unmatched reliability and excellence. It's what makes us who we are — the undisputed global leader in commercial laundry equipment.

Alliance Laundry Systems have everything you need in a commercial laundry partner:

Experience. Established in 1908.
Quality. Manufacturing the most reliable commercial laundry machines in the world.
Capability. The #1 commercial laundry equipment manufacturer in the world.
Resources. More than 2,500 dedicated employees working in more than 1.4 million sq ft (129,600 sq meters) of global facility space. Based in Ripon, Wisconsin and in Pribor, Czech Republic.
Global. With more than 800 Alliance partners, we have an extensive worldwide presence.
Breadth. Providing solutions for virtually every market and segment of the laundry business.
Flexibility. More brands with more products to serve more customers.
Focus. Laundry is all we do.
Dedication. Our customers always come first. Customer One is our commitment to your profitability and success.